Femcare doesn’t care, Part 1.

It doesn’t. Bottom line is that femcare products are products. They’re going to be sold, and they’re going to be advertised in order to convince a target market to buy them. It’s the whole ‘by hook or by crook’ thing that’s the problem. Femcare companies usually choose to sell their products using shame, frequently by perpetuating the stigma around talking about women’s bodies openly. If we’re not buying it, they’re going to have to think again. So in the case of  the latest Femfresh ads (which are not only unnecessary but potentially harmful, says the SMCR), here is my interpretation of what’s really going on. The ad copy matches the original from their facebook page (with a few alterations, of course): “Euphemisms, euphemisms, always with the euphemisms… Did you know that any femcare company who can’t accurately name your privates could strip you of your defences, causing shame and irritation? With its aggressive marketing, specially developed for perpetuating taboos, femcare ads are one of the most pervasive ways to control the public discourse about your vulva and vagina! Whatever they call it, they’re just trying to sell you something for it.” If you agree, please share widely. -Chella


Edited to post the original ad, since Femfresh have now taken down their Facebook page. (And re-edited to add that as of Monday 25th June, they’ve put up their page again, but only as a placeholder –  no comments, and the following statement:

“Welcome to the official femfresh facebook page. This page is suspended until further notice. It has come to our attention that fake femfresh pages have been created and we would like to assure everyone that this has absolutely no affiliation with femfresh.
This matter has been reported to the Facebook IP Infringement team and with legal authorities for further investigation. Please note that posts to this site will not be published.”

One response to “Femcare doesn’t care, Part 1.

  1. Froo froo?? Wow, child protection education 101 tells us that we should give children the proper names for their private parts, because giving children correct terminology makes it easier for them to disclose abuse and be believed if, heaven forbid, they are sexually assaulted. But thanks Femfresh for keeping the taboo happening…

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