I have a minor addiction to the Guardian G2 Shortcuts section and quick crossword. Yes, they’re available online, but as a zine writer, I need it in print form. Today’s dose included Kira Cochrane’s account of a viral ad campaign about masculine hygiene products by, um, one of my competitors. It’s getting a bit freaky how closely feminine hygiene product advertising seems to be echoing our comedy sketches lately. Have we tapped into the zeitgeist? Or are their marketing departments just very thorough? If it’s the latter, “Hi there, marketing department researchers. Thanks for stopping by. I think.” (Waves nervously.)
I did these ads for the launch of issue 3 of Adventures in Menstruating, and they’ve been around ever since at our live comedy shows, which feature various riffs on ‘pads for men’ ads.
You may enjoy my own contribution to the viral internet canon, which, like the other Skids stuff, went live in August 2007. Thanks to Cakebread Illustrations for offering to make the website after seeing our show in Berlin. Stay tuned for further additions.
In the meantime, please enjoy the fantastically hilarious comments on today’s G2 article. Now Mooncup really know how to do viral.
Time flies. Issue 4 is due another reprint, and we’re back in Berlin on 18 July.