Readers of my zine will know I always judge a feminine hygiene product by its cover – packaging is an instant indicator of the taboo-breaky–ness (that’s the technical term) of the pad or tampon company in question.
I like that the waxing of the moon and graded darkening of the boxes correspond to both the passage of time and (from what I can infer) the heaviness of your flow each day.
I like the colour not being pastel pink, the imagery not being abstract.
I like menstruation being linked to scientific fact, not misogynistic fantasy.
I really like the chart motif.
And what I like even more is that the writer of What Made Me Look said this about it when she posted a link to it on her blog:
“I wish there would be a tasteful packaging like this that you are not embarrassed to carry around in your handbag.”
Awesome that the embarrassment factor comes from bad design.